[THE LUXURY JOURNALS] Nathalie Remy : “Christofle is the oldest luxury start-up in the world”
Previously at McKinsey, where she co-founded and managed the “Fashion and Luxury” division, Nathalie Remy was able to reorganise the famous bicentenary tableware company in just a few months. A challenge taken up by the Managing Director, upon her appointment by the powerful Middle Eastern group Chalhoub in March 2018, while sales of the company, which specialises in goldsmithery, stagnated at around 70 million euros. Her mission is to awaken Christofle’s quiet strength.
In the midst of the Coronavirus health crisis, Luxus+ was able to speak by telephone with the 47-year-old Belgian director, mother of three children, to discuss about the serious structural changes of the French luxury goods company, which generates 80% of its sales abroad.
We are currently going through a period of unprecedented health crisis. What have been the consequences for Christofle’s activities?
Our workshop has been closed in Normandy, workers and sales staff in most of our countries are at a standstill, but the management teams continue to meet every day and work in virtual meetings to redefine the company’s processes. Our workshop has been closed in Normandy, workers and sales staff in most of our countries are at a standstill, but the management teams continue to meet every day and work in virtual meetings to redefine the company’s processes. Work is still in progress and we hope to make the most of the coming weeks to be even more prepared when the market starts up again.
What is certain is that more than ever before, we have realized the importance of digital technology during this period of lockdown, as it has totally disrupted labour codes.
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Featured Photo : © Christofle
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