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Prada takes a close look at the second hand

Prada takes a close look at the second hand

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With the rise of the second-hand market, another luxury brand, after Gucci, has decided to enter it : the Italian fashion group Prada.

 

The Prada group has understood that forms of consumption are diversifying and is looking closely at second hand, to develop both internally and through partnerships. Indeed, in recent years, the market for second-hand bags and clothing has exploded, driven by younger and more environmentally conscious buyers looking for affordable high-end products.

 

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Featured photo : © Prada

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