Prada launches an NFT collection as part of its Time Capsule project


After a first try with Adidas at the beginning of the year, the Italian fashion house continues its expansion in the web3 with a new series of NFT in collaboration with the artist Cassius Hirst.


Prada continues its foray into the world of web3, understand, the world of the web ranging from blockchain to crypto-currencies to NFTs and the metaverse. Its new series of NFTs will be released as part of the Timecapsule project, which is a limited edition ready-to-wear collection launching in 2019. Customers are invited to pick up exclusive pieces on the brand’s e-shop on the first Thursday of every month, available only 24 hours.


© Prada



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Featured photo : © Prada


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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