Prada launches an NFT collection as part of its Time Capsule project

[vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”administrator,editor,author,armember”][vc_column][vc_column_text]

After a first try with Adidas at the beginning of the year, the Italian fashion house continues its expansion in the web3 with a new series of NFT in collaboration with the artist Cassius Hirst.

 

Prada continues its foray into the world of web3, understand, the world of the web ranging from blockchain to crypto-currencies to NFTs and the metaverse. Its new series of NFTs will be released as part of the Timecapsule project, which is a limited edition ready-to-wear collection launching in 2019. Customers are invited to pick up exclusive pieces on the brand’s e-shop on the first Thursday of every month, available only 24 hours.

 

© Prada

 

This process, which focuses on exclusivity and rarity, is linked to the NFT or non-fungible tokens. On June 2, each buyer of a physical object will be offered an NFT representing the digital version of the physical object. In conjunction with this event, Prada has launched “Prada Crypted,” an NFTs platform accessible on Prada.com and a community server on Discord.

 

 

Voir cette publication sur Instagram

 

Une publication partagée par Prada (@prada)

 

The server is a place to exchange ideas and inspire each other while connecting the world of fashion with the worlds of art, architecture, film, music, the Web3 and more,” the brand says on its website.

 

As part of this upcoming launch, Prada is launching an event in collaboration with artist Cassius Hirst (Damien Hirst’s son): a collection of limited edition shirts will be created and these will be accompanied by an NFT. In total, there will be 100 NFTs created on the Ethereum blockchain, the aim of which is to bring an additional exclusive touch to each buyer.

 

Earlier this month, Prada unveiled the Cass x Prada collection, for which Cassius Hirst reinterpreted Prada’s America’s Cup sneakers. The rest of this collaboration will delight fans of NFT and the metaverse, as well as exclusive experiences.

 

 

Read also > A STRONG FIRST QUARTER FOR PRADA

 

Featured photo : © Prada[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

 

After a first try with Adidas at the beginning of the year, the Italian fashion house continues its expansion in the web3 with a new series of NFT in collaboration with the artist Cassius Hirst.

 

Prada continues its foray into the world of web3, understand, the world of the web ranging from blockchain to crypto-currencies to NFTs and the metaverse. Its new series of NFTs will be released as part of the Timecapsule project, which is a limited edition ready-to-wear collection launching in 2019. Customers are invited to pick up exclusive pieces on the brand’s e-shop on the first Thursday of every month, available only 24 hours.

 

© Prada

 

[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

[/vc_cta][vc_column_text]Featured photo : © Prada[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”people-in-the-roles” njt-role-user-roles=”subscriber,customer”][vc_column][vc_column_text]

After a first try with Adidas at the beginning of the year, the Italian fashion house continues its expansion in the web3 with a new series of NFT in collaboration with the artist Cassius Hirst.

 

Prada continues its foray into the world of web3, understand, the world of the web ranging from blockchain to crypto-currencies to NFTs and the metaverse. Its new series of NFTs will be released as part of the Timecapsule project, which is a limited edition ready-to-wear collection launching in 2019. Customers are invited to pick up exclusive pieces on the brand’s e-shop on the first Thursday of every month, available only 24 hours.

 

© Prada

 

[…][/vc_column_text][vc_cta h2=”This article is reserved for subscribers.” h2_font_container=”tag:h2|font_size:16|text_align:left” h2_use_theme_fonts=”yes” h4=”Subscribe now !” h4_font_container=”tag:h2|font_size:32|text_align:left|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE !” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fsubscriptions-and-newsletter-special-offer-valid-until-september-30-2020-2-2%2F”]Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

[/vc_cta][vc_column_text]Featured photo © Prada[/vc_column_text][/vc_column][/vc_row]

Tags

Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter