Prada launches an NFT collection as part of its Time Capsule project 


After a first try with Adidas at the beginning of the year, the Italian fashion house continues its expansion in the web3 with a new series of NFT in collaboration with the artist Cassius Hirst.
Prada continues its foray into the world of web3, understand, the world of the web ranging from blockchain to crypto-currencies to NFTs and the metaverse. Its new series of NFTs will be released as part of the Timecapsule project, which is a limited edition ready-to-wear collection launching in 2019. Customers are invited to pick up exclusive pieces on the brand’s e-shop on the first Thursday of every month, available only 24 hours.

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Featured photo : © Prada
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.