From March 13 to April 2, Prada Beauty is rolling out its pop-up store on the Chinese island of Hainan. In this destination recognized as the new temple of duty-free shopping, the Italian fashion house will be showcasing its fragrances and new skincare line, all in a floral, spring-like setting.
Familiar with pop-up store-style retail activations, Prada is back in Hainan, this time to present not only its fragrances but also its cosmetics.
Always a fan of flowers, the Italian House is taking advantage of the opportunity to offer three varieties in self-composed bouquets.
A new floral experience
This Prada Beauty pop-up store is located on Block C of Haitang Bay in Sanya, the main seaside resort on the Chinese island of Hainan. The triangular, openwork cube – a nod to the triangular design of the perfume paradox – features the signature minty green of the Prada Caffé concept.
The pop-up appears as the very first incarnation of the only Prada Beauty boutique (40 sq. m.) in Southeast Asia, inaugurated last September in Singapore‘s Vivocity center. The boutique features fragrances, make-up and skincare products. Its range of fragrances includes its best-seller Paradoxe, an amber floral for women with its characteristic triangular bottle, as well as the Les Infusions range, which focuses on natural ingredients.
Inside the pop-up, all the fragrances in the Les Infusions collection are on display: alongside the classic Infusion d’iris and the rebranded Infusion d’iris cèdre (ex-Infusion d’Homme), there’s Infusion de rose, Infusion d‘amande and the latest Infusion de gingembre.
Products from Prada’s Rethink skincare range also feature prominently, in particular its Prada Augmented Skin cream. Positioned in a similar price range to La Mer (2,860 RMB, or nearly 400 euros), this cream is the result of eco-designed formulation processes using Adapto.gn Smart Technology™. This innovation helps the skin adapt to the rapid pace of environmental change, while preventing premature aging.
But above all, visitors can enjoy a unique experience: they are invited to select spring flowers via a virtual interface and thus create a bespoke Prada bouquet to take home. Three varieties are on offer: red anthurium, white iris and, above all, peony. The latter is a traditional Chinese floral symbol alongside the plum blossom.
Prada Beauty’s pop-up store follows in the footsteps of previous floral marketing operations for fashion collections. Last September, for example, it was possible to buy limited-edition boxes containing various seeds ready to bloom, from marigolds to daisies and sunflowers, at flower kiosks. The operation, which took place in Milan, London, Paris, New York, Dubai, Seoul, Hong Kong, Beijing, Shanghai, Chengdu, Guangzhou, Qinhuangdao and Tokyo, was part of the latest autumn-winter 2024 campaign, “In Conversation with a flower”, shot by Willy Vanderperre.
Chinese ambition
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Featured Photo: © Prada Beauty
