LVMH: DFS unveils plans for seven-star super mall in Hainan

Earlier this week, DFS, Lvmh’s travel retail division, unveiled its plans for a super mall on the island of Hainan, China’s Hawaii. Called DFS Yalong Bay, this new large-scale retail infrastructure is set to host over 1,000 brands, including the big names in luxury.


DFS, the travel-retail subsidiary of the number-one luxury goods group, has just announced plans for a mega-mall on the Chinese island of Hainan.


Targeting both international and domestic customers, DFS Yalong Bay is due to open by 2026.


Since the post-pandemic period, brands have been particularly keen to tap into the financial manna represented by the duty-free market in China. And this is precisely the heart of the economy on the Chinese island of Hainan.


The beginnings of a tourist boom


DFS Yalong Bay is much more than a commercial project, it’s an experiential as well as a cultural destination.

The choice of location is no coincidence: Yalong Bay represents a strategic entry point to the island of Hainan since the Chinese government is seeking to turn it into the world’s largest duty-free port.

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Featured photo: © DFS Group

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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