Prada and Adobe team up for digital collaboration

At the Adobe Summit, which brings together digital experts from around the world, the eponymous software company and Prada yesterday announced a partnership that aims to reinvent, in real time, the Italian luxury group’s customer and digital experiences.

When one of the biggest Italian fashion houses and one of the most powerful software publishers meet, it creates sparks, or rather pixels.

During the Adobe Summit -the largest conference on digital experience in the world- Prada and the eponymous company have announced their collaboration. One of the goals of this collaboration is to increase the income of the luxury group and its customers, while building loyalty. The aim is to optimize the customer experience in all the group’s retail establishments, whether digital or physical.

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The partnership covers all brands in the Prada portfolio, which includes Miu Mui, Prada, Church’s, Luna Rossa, Car Shoe and Pasticceria Marchesi.

“Today, we are pleased to announce another important milestone in our successful collaboration with Adobe, with the adoption of their unique customer data platform, to evolve the retail experience across all of our brands,” said Lorenzo Bertelli, marketing director and CSR manager at Prada. “This will allow us to engage and connect with every customer in the right place, at the right time and with the right content.”

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