Practical Tips : Jaguar Land-Rover’s strategy to fight COVID-19

UK car sales fell by 97% in April, the biggest drop since the end of World War II. Hit by the Covid-19 tornado, in the midst of a real slump, the British group Jaguar Land-Rover is trying to provide economic, sanitary and social responses to the crisis. Whether requesting temporary financial support, setting up a virtual showroom or implementing a reinforced hygiene plan, the car manufacturer has no shortage of initiatives to recover from a brutal recession.

After a drop in sales of more than 30% between January and March, the flagship of the automobile industry is trying hard to get back on its feet.

An application for a state loan

Faced with the collapse of its car sales caused by the pandemic, Jaguar Land Rover first seeked financial assistance from the government.

The U.K.’s largest auto manufacturer has beenin talks with the government to borrow more than 1 billion pounds ($1.2 billion) through the U.K.’s emergency coronavirus loan programme to overcome the crisis.

This article is for subscribers only.

Subscribe now!

Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account? Log in.

I SUBSCRIBE!

Featured photo : © Land Rover

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…