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UK car sales fell by 97% in April, the biggest drop since the end of World War II. Hit by the Covid-19 tornado, in the midst of a real slump, the British group Jaguar Land-Rover is trying to provide economic, sanitary and social responses to the crisis. Whether requesting temporary financial support, setting up a virtual showroom or implementing a reinforced hygiene plan, the car manufacturer has no shortage of initiatives to recover from a brutal recession.
After a drop in sales of more than 30% between January and March, the flagship of the automobile industry is trying hard to get back on its feet.
An application for a state loan
Faced with the collapse of its car sales caused by the pandemic, Jaguar Land Rover first seeked financial assistance from the government.
The U.K.’s largest auto manufacturer has beenin talks with the government to borrow more than 1 billion pounds ($1.2 billion) through the U.K.’s emergency coronavirus loan programme to overcome the crisis.
JLR has also beens seeking tax breaks, research grants and other subsidies, which could bring the total value of the state support to more than 2 billion pounds, according to some sources.
In addition to this request for a taxpayer-funded loan, the car manufacturer is pressuring Boris Johnson’s government to authorise the reopening of the showrooms in order to boost its sales.
The firm has also taken advantage of the government’s coronavirus job retention programme and about 18,000 of its UK workers remain furloughed.
JLR is therefore seeking a substantial aid package from the British Crown to help it through an unprecedented crisis.
A digitalization of its offers
For its part, Smeia, the exclusive importer of Jaguar and Land Rover makes, has launched an online booking platform: a virtual showroom, equipped with the latest generation of interactive tools, such as advanced search functions, comparison of vehicles in stock and backup.
Jaguar Land Rover customers can now discover exclusive offers, compare the different available finishes in stock, and book the Jaguar or Land Rover vehicle of their choice in just a few clicks, and in complete security.
“As soon as the customer selects the vehicle of their choice, they have three options: request a test drive, book the vehicle in question, or ask for a quote online by taking advantage of the various financing options on offer. “JLR summarized in a press release.
A digitalization and dematerialization approach that is highly relevant when we know that mobility is limited, and which therefore allows the car manufacturer to foresee a resumption of its sales and activities.
A digitized platform that also allows customers to comply with the health and safety protocols in place by reserving their vehicle online from their home and thus protect themselves against the risk of infection.
A production that adapts to health protocols
As dealerships are gradually reopening their doors around the world, Jaguar Land Rover is restarting production in full compliance with the new hygiene standards.
Measures for effective social distancing, hygiene and health controls have been set up following a full examination of all production lines, engineering workstations, office areas and common areas.
“Throughout the coming months, I know that as a team we will do everything we can to stay safe, reasonable and healthy.” said Grant McPherson (Jaguar Land Rover Executive Director, Manufacturing).
The health and wellbeing of employees is at the centre of this plan: checking body temperature using thermal cameras, two-metre distance between staff members, individual protective equipment, introduction of a traffic lane, intensified cleaning of the workplace, reusable protective face shield manufactured by the company, etc.
“We have implemented the most efficient protocol and established behavioural guidelines so that everyone feels reassured when they return to their workplace. Our measures are based on an exhaustive review of our methods, both from a medical and operational point of view. They include the lessons learned from our teams in China and Slovakia. we continue to study the Covid-19 virus situation, to follow the recommendations of all relevant authorities in each market where we operate, and we will quickly adapt them to any changes in recommendations.” said Dr Steve Iley, Chief Medical Officer of Jaguar Land Rover.
As thousands of employees have returned to work in recent days and customers gradually recover their mobility, the carmaker is focused on reassuring with such precautions.
All of these measures will enable Jaguar Land Rover, a symbol of the heritage of British car manufacturing, to show the first signs of recovery in the medium term.
Read also > Covid-19: Jaguar Land-Rover deploys vehicles to support health services worlwide
Featured photo : © Land Rover[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
UK car sales fell by 97% in April, the biggest drop since the end of World War II. Hit by the Covid-19 tornado, in the midst of a real slump, the British group Jaguar Land-Rover is trying to provide economic, sanitary and social responses to the crisis. Whether requesting temporary financial support, setting up a virtual showroom or implementing a reinforced hygiene plan, the car manufacturer has no shortage of initiatives to recover from a brutal recession.
After a drop in sales of more than 30% between January and March, the flagship of the automobile industry is trying hard to get back on its feet.
An application for a state loan
Faced with the collapse of its car sales caused by the pandemic, Jaguar Land Rover first seeked financial assistance from the government.
The U.K.’s largest auto manufacturer has beenin talks with the government to borrow more than 1 billion pounds ($1.2 billion) through the U.K.’s emergency coronavirus loan programme to overcome the crisis.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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UK car sales fell by 97% in April, the biggest drop since the end of World War II. Hit by the Covid-19 tornado, in the midst of a real slump, the British group Jaguar Land-Rover is trying to provide economic, sanitary and social responses to the crisis. Whether requesting temporary financial support, setting up a virtual showroom or implementing a reinforced hygiene plan, the car manufacturer has no shortage of initiatives to recover from a brutal recession.
After a drop in sales of more than 30% between January and March, the flagship of the automobile industry is trying hard to get back on its feet.
An application for a state loan
Faced with the collapse of its car sales caused by the pandemic, Jaguar Land Rover first seeked financial assistance from the government.
The U.K.’s largest auto manufacturer has beenin talks with the government to borrow more than 1 billion pounds ($1.2 billion) through the U.K.’s emergency coronavirus loan programme to overcome the crisis.[/vc_column_text][vc_cta h2=”This article is for subscribers only.” h2_font_container=”font_size:16″ h2_use_theme_fonts=”yes” h4=”Subscribe now!” h4_font_container=”font_size:32|line_height:bas” h4_use_theme_fonts=”yes” txt_align=”center” color=”black” add_button=”right” btn_title=”I SUBSCRIBE!” btn_color=”danger” btn_size=”lg” btn_align=”center” use_custom_fonts_h2=”true” use_custom_fonts_h4=”true” btn_button_block=”true” btn_custom_onclick=”true” btn_link=”url:https%3A%2F%2Fluxus-plus.com%2Fen%2Fabonnements-et-newsletter-2%2F|||”]Unlimited access to all the articles and live a new reading experience, preview contents, exclusive newsletters…
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