To mark its tenth anniversary, the carmaker’s Korean subsidiary devised a new CSR program as part of its “Porsche Do Dream” campaign. Talented young ballet students from disadvantaged backgrounds received mentoring and an exceptional trip to Germany.
Porsche makes people travel…and not just adults on the road.
The Korean subsidiary of the famous luxury car brand enabled talented young ballet students from underprivileged backgrounds to take off on a two-week training trip to Stuttgart, Germany.
The program is one of ten CSR projects launched by Porsche Korea to celebrate its tenth anniversary.
The idea was to expand the “Porsche Do Dream” campaign, launched eight years ago to provide personalized support to the Korean company in various sectors.
The ten new programs aim to “foster the sustainable development of future generations, by giving them the means to pursue and realize their dreams”. They cover five areas: education, sport, arts and culture, the environment and society.
A first outside Korea
Carried out in collaboration with ChildFund Korea and Dance Planner, the young dancers’ initiative was at the crossroads of sport, culture and the arts. This was a major cultural first outside Korea, with the organization of an international training course.
Last June, Porsche Korea selected 15 highly promising ballet students, enrolled from 5th grade to the second year of high school. Before flying to Stuttgart, these young talents underwent an in-depth mentoring program.
During their stay in Germany, they then benefited from a dream program: Masterclass with Stuttgart dancers, personalized mentoring, cultural excursions, an exclusive visit to the Stuttgart Ballet’s John Cranko School, and a wink from the godfather… photo sessions at the Porsche Museum.
Performance at the Theaterhaus Stuttgart
The highlight of the trip was a performance at the Theaterhaus Stuttgart. On the program: “Don Quixote Kitri Solo”, “Esmeralda Solo” and various contemporary dance pieces.
Among the amazed spectators was Holger Gerrmann, CEO of Porsche Korea. “Thanks to the performance of the Korean ballet students, the audience in Stuttgart, home of the world-class ballet and Porsche, could feel the excitement and positive energy of this international cultural exchange,” he commented before recalling the vocation of Porsche Turbo for Dreams: ‘to help young talents realize their dreams’. “Today, they have not only created memories that will shape their future, but they have also been a source of inspiration for all those who witnessed the outcome of their remarkable journey,” he emphasized.
Numerous initiatives in different fields
Since the inception of the “Porsche Do Dream” program, Porsche Korea has donated a total of KRW 7.63 billion ($5.59 million), benefiting 118 organizations and 31,417 individuals. In 2024, the brand plans to allocate KRW 1.75 billion ($1.28 million) via its extended programs.
Porsche Korea thus supports a variety of projects whether in culture, art, education or the environment. These include the construction of indoor gymnasiums in elementary schools, theawarding of scholarships to children gifted in the arts or sports, the installation of solar panels and green spaces, a road safety campaign for children, support for the performing arts in partnership with the Seoul Foundation for Arts and Culture, an intangible cultural heritage succession program with the Korea Cultural Heritage Foundation, a public-private partnership (PPP) art project using the city of Seoul’s public bicycle, the creation of a bee garden for urban apiculture or the expansion of green spaces in collaboration with Seoul Green Trust…
There is no shortage of good ideas supported by Porsche Korea to make the future more beautiful and greener in South Korea…
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Featured Photo: © Porsche
