[Luxus+ Magazine] Polo Ralph Lauren dives into the metaverse with Fortnite

The new Polo Stadium Ralph Lauren collection for Fortnite, available in virtual and physical versions in early November, is inspired by the world of motor racing and aviation.


After Balenciaga, Armani and Burberry, Ralph Lauren has now entered the metaverse, within the video game Fortnite (Epic Games). The American brand has developed a collection of clothing and accessories, available both on the Fortnite video game and in a physical version on its website. 


“Ralph Lauren has always designed dreams and created new worlds. […] Our collaboration with Fortnite [offers] a revolutionary experience to a new community of gamers and next-generation consumers,” explains David Lauren, Ralph Lauren’s director of brand and innovation.


© Ralph Lauren x Fortnite



Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Ralph Lauren x Fortnite


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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