Pharrell Williams imagines a show-manifesto for Louis Vuitton

For his third runway show as head of Louis Vuitton Men’s collections, Pharrell Williams envisions a show with a backdrop of a call for peace.

At Louis Vuitton, we love to do things in a big way. To achieve this, there’s nothing better than handing the reins to a superstar, an expert in American-style entertainment. From the moment he took over as head of the men’s collections for the luxury brand, Pharrell Williams made a grand entrance by taking over the Pont Neuf, located opposite the Louis Vuitton headquarters, and organizing a unique concert by rapper Jay-Z.

On Tuesday, June 18, for his Spring-Summer 2025 show, the multi-talented singer took over another headquarters: the UNESCO House. Taking advantage of an unbeatable view of the Eiffel Tower, around 1,472 guests gathered in the building’s gardens, hoping to dodge between two showers.

Thus, under a threatening yet mild sky, the show opened to the sound of Triumphus Cosmos, music produced by Pharrell Williams and performed live by a choir and an orchestra. A cinematic moment dedicated to a show that served as a call for peace and solidarity among people.

Fashion for All

For this show titled “The World is Yours,” the designer envisioned a men’s wardrobe in which everyone can find themselves. From sophisticated silhouettes to football supporter outfits, and even some bling-bling proposals, this ready-to-wear collection offers a broad spectrum of style, while maintaining a very contemporary identity.

A transparent turtleneck adorned with a sparkling LV logo, a denim shirt inspired by workwear vocabulary, a leather suit also available in velvet: Pharrell Williams constantly oscillates between wearable pieces and more avant-garde ones. However, the designer takes no risks regarding his color palette, starting with shades of black, brown, then white. Touches of green and blue are sometimes visible, particularly within pieces from the collaboration with Air Afrique. The artistic collective, founded in Paris in 2020, is known for highlighting African culture worldwide. Its partnership with Louis Vuitton led to the event’s teaser as well as a series of patterns and logos inspired by travel.