The world’s second largest wine and spirits company, Pernod Ricard, has announced the launch of a digital labeling device on its bottles that will inform consumers about the products they buy and their responsible consumption.
The company, which has made digital technology one of the main drivers for accelerating its growth, will soon equip one billion bottles with a QR code that will tell potential buyers the product’s alcohol content and health risks. This will give him “direct access to a site informing him on the health risk of alcohol and on the doses corresponding to a responsible consumption”, explains Camille de Potter, the director of the division “Strategy and Prevention” of the group.
Pernod Ricard further emphasized that this initiative aims to offer consumers an effective response to their desire for more transparency on product content and health information.
“Because we are consumer-centric and committed to responsible consumption, this new digital label system will meet the evolving needs of our consumers. More than ever, they want to know what they are drinking. Thanks to digital technologies, this information will now be easily accessible,” said the group’s CEO, Alexandre Ricard.
As Camille de Potter had begun to indicate, the future QR code, which will be placed on the back label, can be scanned by the customer with his smartphone and will direct him directly to a platform. The latter will provide information on the list of ingredients and complete nutritional information, information on the health risks associated with alcohol consumption as well as guidelines for responsible alcohol consumption – amount not to exceed, people who should not consume it, etc. – published by the government authorities in each country.
Pernod Ricard launches a global digital label solution to foster responsible consumer choices. Every bottle of our products will soon carry a digital label that when scanned provides consumers with transparent product and health information. Find out more: https://t.co/GRWKup7zni pic.twitter.com/KhWBLqmvHc
— Pernod Ricard (@Pernod_Ricard) June 28, 2022
A pilot program will be launched in Europe in July 2022 before being rolled out globally to all brands in the group’s portfolio by 2024.
Featured photo : © Pernod Ricard