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Paris and Milan announce a digital Fashion Week in July

Paris and Milan announce a digital Fashion Week in July

Faced with the crisis linked to the global coronavirus pandemic, fashion must adapt. The Paris and Milan Fashion Weeks will take place from July 9 to 13 and July 14 to 17 respectively. Appointments are given on the web and social networks to discover the men’s and women’s collections for spring-summer 2021.

 

After London, it is now the turn of Paris and Milan to announce the organisation of Fashion Week online. In a context where the future of fashion is more than ever threatened, the industry is adapting.

 

The Federation of Haute Couture and Fashion announced the organisation of Paris Fashion Week online from July 9 to 13, 2020. The spring-summer 2021 men’s ready-to-wear collections of each house will be presented on a dedicated platform, in the form of a creative and free film/video and “the principle of the official calendar is maintained,” the Federation said on May 6.

 

As for the autumn-winter 2020-21 haute couture presentations that were originally scheduled to take place from 5 to 9 July, they are cancelled.

 

For its part, the Camera Nazionale della Mode Italiana (CNMI) will also offer a digital platform accessible from its website cameramoda.it and all its social networks (Instagram, Twitter, Facebook, LinkedIn, Weibo, Youtube).

 

 

There will be presented “photographic and video content, interviews and backstage of creative moments, alternative and unique points of view organised in a calendar with slots dedicated to each brand, with the aim of creating a rich and varied programme that can be used by all the players in the sector“, says the Milanese body.

 

It is also committed to supporting the production of digital content for young brands. in continuity with the usual CMNI support that emerging creators have enjoyed until now.

 

This Digital Fashion Week will be dedicated to the men’s and women’s spring-summer 2021 collections, the CNMI announced.

 

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In parallel to the presentation of the Milano Digital Fashion Week collections, a section of the platform will be reserved for showrooms, where designers will be able to present their brand through photos and videos. Objective? To help Made In Italy companies in their first post-Covid-19 sales campaign.

 

The event is also a continuation of the “China, we are with you” initiative, which last February enabled more than 25 million Chinese people who were unable to travel to Milan to follow Fashion Week on the web.

 

On 21 April, the British Fashion Council was the first organisation to announce the merger of its men’s and women’s fashion shows via a single “gender-neutral“, totally digital platform, with a first session in June.

 

 

Read also > #Covid19 : Saint Laurent invites to “completely rethink ours habits” and withdraws from Paris Fashion Week in 2020

 

Featured photo : © Imaxtree

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