Paris 2024: Jacquemus celebrates the City of Light and sport with Nike

Jacquemus has finally unveiled in full its third collaboration with Nike. This capsule collection of some twenty pieces, with its retro and sportswear accents, is accompanied by the very first advertising spot shot entirely by the southern designer. A true ode to the City of Light and to sport, just a few weeks away from the Olympic Games.

 

Just in time for Paris 2024, Nike begins a third collaboration with designer Simon Porte Jacquemus. In addition to shoes and leather goods, a complete women’s and men’s ready-to-wear wardrobe is on offer.

 

This selection, like the accompanying video campaign, includes many nods to the heritage of both brands.

 

Called JTM Paris, the collection has been available since July 10 on the Jacquemus e-commerce site and in the physical boutique on avenue Montaigne.

 

Distribution is designed in two stages: the new Nike x Jacquemus Air Max One 86 is expected on the Nike platform by July 23, before distribution of the entire collection two days later.

 

With this new partnership with the most Parisian of Provençal designers, Nike hopes to revitalize its image at a time when competition from new niche entrants is raging.

 

A fusion of sport and fashion

 

“This collection is born of the inspiration I find every day in Paris, in Nike’s athletes and in the sports references I’ve always loved,” said Simon Porte Jacquemus.

 

Comprising 28 pieces, the JTM Paris collection excels in the art of blending performance, fashion and celebration, showcasing style in motion.

 

© Jacquemus x Nike

 

Alongside the emblematic Swoosh Bag, launched in February in the shape of the Nike logo, we discover tracksuits, t-shirts, bras, crop-tops and long skirts. The tricolore flag shines through in the various colors, accompanied by a festive silver hue.

 

Another important detail: the zipper pulls of the various outfits feature a Nike logo transformed into a J for Jacquemus.

 

© Jacquemus x Nike

 

Following the example of previous capsule collections with Nike, the first of which dates back to 2022, Jacquemus is taking the opportunity to revisit a new sneaker model: the iconic and best-selling Air Max One 86. The sports shoe is also available in different colors, in this case red, white and silver.

 

An array of monuments… and athletes

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Read also > JACQUEMUS UNVEILS ITS NEW PARISIAN OFFICES

Featured Photo: © Jacquemus x Nike

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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