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Panerai inaugurates its new concept store in Geneva

Panerai inaugurates its new concept store in Geneva

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On 27 January, Panerai opened its new and unique concept store in Geneva, located on one of the most prestigious streets in the world. Built on two floors, this space with its innovative architecture and Italian design is now ready to welcome its next visitors.

 

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Upon entering, customers are immersed in the brand’s universe with the famous green Panerai clock and plunged into an immersive space. A large video wall projects the brand’s watch creations and the boutique also has TV and touch screens to discover Panerai timepieces.

 

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Featured photo : © Panerai

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