From June 4 to 7, Monaco was abuzz with the Formula 1 Grand Prix, an event that attracts business leaders and major players in the luxury industry—including LVMH—every year. This presence is a significant boost to the economy of the Rock.
Luxury and Formula 1 : a long-standing love affair. From June 4 to 7, Monaco buzzed with F1 fans during the Grand Prix, which saw Kimi Antonelli emerge as the winner at just 19 years old. On the podium, the young driver celebrated his victory by spraying the crowd with Moët & Chandon champagne, a house from Spa-Ennoy that is part of the LVMH group.
The luxury giant was also very much present at the circuit this weekend through Louis Vuitton, a partner of the event that bears its name and the creator of the competition’s trophy case, as well as through the race’s official timekeeper, TAG Heuer. A boon for Monaco and its economy, as the presence of these brands and the prestige of this sporting event attract business leaders, collectors, celebrities, and investors alike.
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On this occasion, they flock to hotels, restaurants, private parties, and yachts to celebrate the event in style. According to the Automobile Club de Monaco, the 2025 edition attracted 228,000 visitors over four days, generating an estimated economic impact of 90 million euros. Accommodation, dining, and ticket sales alone are said to have generated 68 million.
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Featured photo : © Wyatt Simpson/UNSPLASH
