Moët & Chandon has unveiled a groundbreaking collaboration with artist Pharrell Williams. This alliance marries the art of celebrating birthdays with the excellence of Champagne know-how, creating a limited-edition collection.
Since its foundation in 1743, Moët & Chandon has been recognized as a pioneer in the creation of exceptional champagnes, combining tradition and innovation. With this new collaboration, Moët & Chandon called on Pharrell Williams to rethink some of its emblematic codes.
While delving into the house’s archives, Williams discovered a key element : the famous bow that adorns Moët & Chandon bottles, which has become a symbol of joy, generosity and surprise. Originally a ribbon, the knot has evolved over the years to become the signature element of Moët & Chandon bottles. The pearl bow is a central symbol of this collaboration, adding a touch of refinement and elegance to each bottle.
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Read also > [Luxus Magazine] Moët & Chandon: 280 years of festive bubbles
Featured photo : © Moët & Chandon
