Moët & Chandon inspires pop music

According to a Fenwick study, three Champagne brands, Moët & Chandon, Dom Pérignon, and Veuve Clicquot, appear among the top thirty most quoted luxury brands in their songs by current pop music artists. Moët & Chandon is ahead of Cartier, Dior, and Givenchy!


Alcohol and music go hand in hand…


And when it comes to champagne, the king of drinks, the combination is even more winning. And if the famous “Libiamo ne’lieti calici” (“let’s drink from these famous glasses”) from his Traviata, Verdi did not give rise to brand placement, morals have changed since then…


According to a study conducted by Fenwick, the largest family-owned department store group in the UK, some of the great champagne houses are particularly inspiring to the world’s great pop artists and sometimes even more so than some of the fashion world’s leading players!


The British retailer looked at the number of times luxury brands appear in the lyrics of popular songs. To this end, a complete list of luxury brands was collected and entered into a music search engine.


Top 10


Moët & Chandon, cited in 861 songs, is the only champagne brand to appear in the top 10. Placed 8th among the most cited luxury brands in music, it is ahead of prestigious fashion houses (Dior, Givenchy) and jewelry houses (Cartier).



This article is reserved for subscribers.

Subscribe now !

Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…

Already have an account ? Please log in.

Featured photo : © Moët & Chandon


Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

Luxus+ recommends

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Unlimited access to luxury news.

Discovery offer 1€ for 1 month!

Luxus Plus Newsletter