Millenials and pets, a story of love and luxury
Luxury brands have understood that affluent millennials are willing to spend a lot on accessories and other gadgets for their furry friends.
Luxury brands have sensed the trend and are now tackling pets. Collars, leashes and other accessories for our animal friends are multiplying among the biggest brands, which have understood that a clientele, particularly millenials, is ready to put their hands on the wallet.
According to a report published by the American Pet Products Association in 2021, the number of owners of small animals, fish and other reptiles in the United States increased by 30% in 2020. While retail sales of treats, pet supplies and veterinary care grew by 6.7%. 30% of pet owners said they were spending more on their pets in 2020 than in 2019.
Luxury brands in the hair
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Featured photo : © Gucci
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Passionnée depuis son plus jeune âge par l’art et la mode, Hélène s’oriente vers une école de stylisme, l’Atelier Chardon-Savard à Paris, avec une option Communication. Afin d’ajouter des cordes à son arc, elle décide de compléter sa formation par un MBA en Management du Luxe et Marketing Expérientiel à l’Institut Supérieur de Gestion à Paris dont elle sort diplômée en 2020. Elle a notamment écrit des articles lifestyle et beauté pour le magazine Do it in Paris et se spécialise en rédaction d’articles concernant le luxe, l’art et la mode au sein du magazine Luxus Plus.********** [EN] Passionate about art and fashion from a young age, Hélène went to a fashion design school, Atelier Chardon-Savard in Paris, with a Communication option. In order to add more strings to her bow, she decided to complete her education with an MBA in Luxury Management and Experiential Marketing at the Institut Supérieur de Gestion in Paris from which she graduated in 2020. She has written lifestyle and beauty articles for Do it in Paris magazine and specializes in writing articles about luxury, art and fashion for Luxus Plus magazine.