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Millenials and pets, a story of love and luxury

Millenials and pets, a story of love and luxury

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Luxury brands have understood that affluent millennials are willing to spend a lot on accessories and other gadgets for their furry friends.


Luxury brands have sensed the trend and are now tackling pets. Collars, leashes and other accessories for our animal friends are multiplying among the biggest brands, which have understood that a clientele, particularly millenials, is ready to put their hands on the wallet.
According to a report published by the American Pet Products Association in 2021, the number of owners of small animals, fish and other reptiles in the United States increased by 30% in 2020. While retail sales of treats, pet supplies and veterinary care grew by 6.7%. 30% of pet owners said they were spending more on their pets in 2020 than in 2019.


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