Milan Design Week: Lexus collaborates with the talents of today and tomorrow
A loyal supporter of Milan Design Week since 2005, the Lexus car brand is returning to the next edition, from April 18 to 23, with a double program. The program includes an installation by New York architect Suchi Reddy and the prototypes of the four winners of the Lexus Design Award 2023.
In April, don’t lose track of yourself… But don’t forget to visit Milan Design Week! From April 18 to 23, the big design fair is back. Also known by its Italian name of “Fuorisalone,” it is traditionally held at the same time as the Furniture Fair.
Design companies, designers and architects are taking over the historic center of the Italian business capital to display installations that reflect current trends.
A regular visitor
Lexus is a regular visitor and will not miss the event. Since 2005, it has been working to offer “immersive and exciting experiences,” collaborating with world-renowned designers such as Philippe Nigro, Neri Oxman, Sou Fujimoto, Rhizomatics, and Germane Barnes. This edition will discover an installation signed by a big name: the architect and New York artist Suchi Reddy. But also, the prototypes of promising talents, the four winners of the Lexus Design Award 2023.
“We are thrilled to extend our collaboration with the inimitable Suchi Reddy and to see the Lexus Electrified Sport come to life alongside the work of Lexus Design Award winners. Suchi’s commitment to making design work for a better future reflects the innovative spirit of the award and we can’t imagine a more perfect synergy for this year’s presentation,” said Brian Bolain, Head of Global Marketing at Lexus.
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Featured photo : © Lexus
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Après plus 20 ans au Journal du Textile, dont elle a notamment assuré la rédaction en chef adjointe, diplômée d’un Master en marketing de luxe de l’ISML, Sophie Bouhier de l’Ecluse est une spécialiste de la filière mode, textile et luxe.