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Mercedes-Benz wants to focus its strategy on luxury

Mercedes-Benz wants to focus its strategy on luxury

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German carmaker Mercedes-Benz yesterday, May 19, unveiled its ambition to significantly strengthen its luxury car offering.

 

In a statement released Thursday, Mercedes-Benz CEO Ola Källenius said that the premium and luxury offering will be allocated 75% of the brand’s investments. Källenius also wants the top third, the “Top-End Luxury” range, to grow by 60% by 2026.

 

Luxury, “which has always been the heart of our brand, will now be at the center of our strategy,” explained the latter.

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Featured photo : © Mercedes-Benz

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