McKinsey report : towards a “silent” luxury in the post COVID-19 era

5 June 2020

The coronavirus crisis has not only had a financial impact on the luxury world. It has also profoundly changed it from the inside, pushing brands to reconsider their foundations and redefine themselves. According to a new report published on Wednesday, June 3 by the McKinsey consulting firm in partnership with the Italian Chamber of Fashion (CNMI) and the trade show organizer Pitti Immagine, luxury is expected to renew and even transform itself on the eve of a “new normality”.

The webinar “A perspective for the luxury industry during and after the coronavirus” organized on June 3rd by McKinsey in collaboration with Camera della Moda (CNMI) and Pitti Immagine, was an opportunity to understand how the luxury sector will evolve after the health crisis linked to the Covid-19 pandemic.

The different hypotheses all tend towards the same scenario: luxury will change profoundly, as will individuals, society and the world itself.

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Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…