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McKinsey report : towards a “silent” luxury in the post COVID-19 era

 

 

 

 

 

 

 

 

 

 

 

 

 

McKinsey report : towards a “silent” luxury in the post COVID-19 era

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The coronavirus crisis has not only had a financial impact on the luxury world. It has also profoundly changed it from the inside, pushing brands to reconsider their foundations and redefine themselves. According to a new report published on Wednesday, June 3 by the McKinsey consulting firm in partnership with the Italian Chamber of Fashion (CNMI) and the trade show organizer Pitti Immagine, luxury is expected to renew and even transform itself on the eve of a “new normality”.

 

The webinar “A perspective for the luxury industry during and after the coronavirus” organized on June 3rd by McKinsey in collaboration with Camera della Moda (CNMI) and Pitti Immagine, was an opportunity to understand how the luxury sector will evolve after the health crisis linked to the Covid-19 pandemic.

 

The different hypotheses all tend towards the same scenario: luxury will change profoundly, as will individuals, society and the world itself.

 

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