The world of soccer will soon hold no secrets for Maurice Lacroix, the new official partner of Real Betis Balompié through the end of the 2026/2027 season.
The Swiss watchmaker Maurice Lacroix and the Spanish club Real Betis Balompié have formalized a partnership agreement covering the remainder of the 2025/2026 season as well as the entire 2026/2027 season. As part of this collaboration, the brand becomes the official watch of the Seville-based club.
The two entities, which share common values of ambition, passion, and authenticity, intend to embody these through joint activations over the coming seasons.
A strengthened presence at the heart of the fan experience
The brand will benefit from visibility across various club platforms, while rolling out specific initiatives designed to strengthen the bond with fans. Among the announced initiatives is a notable activation at the La Cartuja Stadium in Seville, where an exclusive countdown will be displayed before kickoff.
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Read also > Maurice Lacroix launches the AIKONIC collection inspired by its iconic timepiece
Featured photo : © Maurice Lacroix
