Marriott’s successful strategy in the Caribbean and Latin America

While 2025 was a good but unremarkable year overall for Marriott International, growth was exceptional in the Caribbean and Latin America thanks to a well-executed investment strategy.

Following an initial trend in 2024, Marriott‘s investment strategy proved successful in these regions of the world, where growth was once again prolific in 2025. With a record number of agreements signed and strong growth in its hotel portfolio, the group confirmed its ambition to consolidate its dominant position in the region.

A rapidly growing portfolio in 37 countries

In 2025, Marriott International opened 39 new properties in the region, representing 4,292 additional rooms. With these openings, the group now has a total of 555 operational hotels and more than 95,000 rooms in 37 countries and territories in the Caribbean and Latin America.

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Featured photo : © Marriott