Maison Margiela extends its Replica fragrance collection with vegetable garden notes

Maison Margiela has just revealed its new Replica fragrance “From The Garden”. This fragrance, which evokes “the calm of a garden caressed by the sun”, reinforces the range of olfactory souvenirs launched in 2009.

“Fragrances that recreate your memories”: that’s how Margiela defines its Replica fragrance collection. The Parisian Haute Couture house, founded in 1988 by Belgian designer Martin Margiela, is currently launching its 17th fragrance.

This latest incarnation of these “reproductions of scents and moments from different places and times” welcomes the fragrance “From The Garden”, evoking some of the pickings from Italian orchards in the Puglia region.

The latest of the Maison’s olfactory creations, “From The Garden” is the work of Firmenich’s emblematic nose Olivier Cresp.

A little corner of greenery

What if true luxury was space, and in particular the ability to garden? It’s a hobby that many people first discovered during the confines of their homes, and which has since become one of their top aspirations. In 2022, gardening was one of the most popular stress-relieving activities, as demonstrated by the fact that 75% of the 3,500 people surveyed said they felt more serene thanks to gardening.

This need is all the greater given that, since 2008, half the world’s population has been living in cities. By 2023, this figure had risen to 56%, or 4.4 billion inhabitants, according to the World Bank. By 2050, this figure is set to rise to three quarters of the planet’s inhabitants. In this context, owning a bungalow is more than ever seen as an ideal way of life, all the more desirable as it becomes increasingly inaccessible with economic inflation. The dream of a home where you can grow and eat your own fruit and vegetables.

Margiela Replica Collection “From The Garden” ©  Parfums Maisons Margiela / L’Oréal

Replica perfume “From The Garden” makes this dream come true. It recalls a joyous moment of gardening under the sun, hands in the soil, harvesting tomatoes lulled by the buzz of bees and the scent of tomato leaves. Tomato leaf and green mandarin are revealed in the top note, before giving way to a heart of geranium in the middle note, followed by patchouli in the base note. Green, bewitching notes bring earthy, moist accords to this scent. This “new herbaceous and woody addiction” was created by master perfumer Olivier Cresp in memory of afternoons spent at his father’s side.

A lifestyle turned into a fragrance

To continue reading this article, create a free account or log in.

Create your free account

I create my account

Don’t miss out on the latest luxury business news.


Featured Photo:  Maison Margiela Replica Collection “From The Garden” © Parfums Maison Margiela/ L’Oréal

Picture of Victor Gosselin
Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Launch offer:

Your participation in the Camille Fournet Masterclass reserved for annual subscriber !

Luxus Plus Newsletter