Donna Karan launches Cashmere Collection, its first fragrance line

Donna Karan New York has unveiled its first fragrance collection. This is the first show of strength for its licensee Interparfums, as the American brand modernizes its image.

A major first since its first Be Delicious juice (2004) and the July 2022 takeover of its fragrance license by the French Interparfums group: Donna Karan New York is releasing a collection of four eaux de parfums.


Cashmere Collection, its namesake, is an olfactory variation on the energy of the Big Apple, which characterizes the Donna Karan New York universe, as much as that of the vaporous breath of its Cashmere Mist deodorant.


The launch reflects the American fashion brand’s desire to enter the coveted world of high perfumery, which is currently driving players as diverse as Dolce & Gabbana and, more recently, Valentino.

A strategy of elevation

Cashmere Collection is part of the rebranding of the Donna Karan New York brand, but is primarily the result of Interparfums’ acquisition of the Donna Karan New York and DKNY fragrance licenses from G-III Apparel Group.


Previously, the New York fashion brand had entrusted its fragrance licenses to Estée Lauder, a relationship that lasted some thirty years.

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Featured Photo: © Donna Karan New York/Interparfums

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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