Maison Ladurée: a second bounce-back collaboration with Roland-Garros

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Since its creation in 1862, Ladurée, the most famous of all pastry houses, has never ceased to reinvent itself. Haute couture, tennis, châteaux and horse-riding are just some of the names and collaborations that have strengthened Ladurée’s position as world leader in sweet delicacies. This year, for the second time, the House is associated with Roland-Garros, with a box full of delicacies and sugar (but not too much).

 

Maison Ladurée has been known the world over for decades. Renowned as the brand that invented the Parisian tea room, it continues to evolve and renew itself through its collaborations. Since 2021, Julien Alvarez, the 2011 World Pastry Champion, has been Ladurée’s international head of pastry creation.

 

Mélanie Carron, General Manager of Ladurée, told BFM TV: “Having a chef who brings a breath of modernity and who understands the codes and heritage of the House of Ladurée is a big plus”.

 

Roland Garros and Ladurée: a story on the move

 

Last year, Roland-Garros teamed up with Ladurée for the first time. Together, they created a box of macaroons in the colors of the tournament’s iconic clay court.

 

Whether a souvenir or a simple indulgence, the box is decorated with a tennis court, in green and terra cotta colors reminiscent of the famous Parisian court. Filled with 8 macaroons in different flavors, flocked SSS with the Roland-Garros logo, it didn’t go unnoticed at the tournament, at the risk of stealing the limelight from the athletes. Proud of its success, this collaboration returns for a second consecutive year in 2023.

 

The House of Ladurée has designed a box, very similar to the previous one, which will once again mark this famous tennis tournament, so dear to the sporting world and to clay enthusiasts. Its spherical shape and the color of the macaroons are reminiscent of the famous fluorescent yellow ball.

 

 

The lime and galanga-flavored macaroons are sure to tantalize taste buds throughout the event, from May 22 to June 11.

 

The first price for this set is 28 euros, and 31 euros for a selection of macaroons in the colors of Roland-Garros. For the more reasonable, the small round cake is priced at 3.20 euros each.

 

Economic spin-offs from Roland-Garros

 

Last year, the sporting event attracted more than 613 000 visitors, 18% more than in 2019. Its celebrity and popularity with stars and tennis fans alike generate millions of euros in revenue.

 

Bags, tennis balls and clothing: over 500 000 products bearing the tournament’s logo were sold last year.

 

The Roland-Garros public also generated 513 000 transactions at the stadium’s various catering outlets, including the emblematic Ladurée macaroons, which sold as fast as a tennis ball was exchanged between players on the court!

 

The House of Ladurée, founded 160 years ago, reaffirms year after year its position as the world leader in French patisserie. It has succeeded in keeping the tradition of collaborations alive, working with a wide range of brands and sectors.

 

In June, just after Roland-Garros, it will join forces with France Galop for the 174th edition of the Prix de Diane, unveiling a meal for guests at the most elegant picnic of the year. They will have the opportunity to enjoy it on the lawns of the Chantilly racecourse.

 

The French fashion house also created an event at its Rue Royale address, unveiling an ephemeral restaurant in April (until next October), where Soirées Royales are held, in collaboration with Top Chef 2022 winner and daring chef Louise Bourrat.

 

 

Read also >Ladurée redeploys under new ownership

 

Featured photo : © Roland-Garros [/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

Since its creation in 1862, Ladurée, the most famous of all pastry houses, has never ceased to reinvent itself. Haute couture, tennis, châteaux and horse-riding are just some of the names and collaborations that have strengthened Ladurée’s position as world leader in sweet delicacies. This year, for the second time, the House is associated with Roland-Garros, with a box full of delicacies and sugar (but not too much).

 

Maison Ladurée has been known the world over for decades. Renowned as the brand that invented the Parisian tea room, it continues to evolve and renew itself through its collaborations. Since 2021, Julien Alvarez, the 2011 World Pastry Champion, has been Ladurée’s international head of pastry creation.

 

Mélanie Carron, General Manager of Ladurée, told BFM TV: “Having a chef who brings a breath of modernity and who understands the codes and heritage of the House of Ladurée is a big plus”.

 

Roland Garros and Ladurée: a story on the move

 

Last year, Roland-Garros teamed up with Ladurée for the first time. Together, they created a box of macaroons in the colors of the tournament’s iconic clay court.

 

Whether a souvenir or a simple indulgence, the box is decorated with a tennis court, in green and terra cotta colors reminiscent of the famous Parisian court. Filled with 8 macaroons in different flavors, flocked SSS with the Roland-Garros logo, it didn’t go unnoticed at the tournament, at the risk of stealing the limelight from the athletes. Proud of its success, this collaboration returns for a second consecutive year in 2023.

 

The House of Ladurée has designed a box, very similar to the previous one, which will once again mark this famous tennis tournament, so dear to the sporting world and to clay enthusiasts. Its spherical shape and the color of the macaroons are reminiscent of the famous fluorescent yellow ball.

 

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Since its creation in 1862, Ladurée, the most famous of all pastry houses, has never ceased to reinvent itself. Haute couture, tennis, châteaux and horse-riding are just some of the names and collaborations that have strengthened Ladurée’s position as world leader in sweet delicacies. This year, for the second time, the House is associated with Roland-Garros, with a box full of delicacies and sugar (but not too much).

 

Maison Ladurée has been known the world over for decades. Renowned as the brand that invented the Parisian tea room, it continues to evolve and renew itself through its collaborations. Since 2021, Julien Alvarez, the 2011 World Pastry Champion, has been Ladurée’s international head of pastry creation.

 

Mélanie Carron, General Manager of Ladurée, told BFM TV: “Having a chef who brings a breath of modernity and who understands the codes and heritage of the House of Ladurée is a big plus”.

 

Roland Garros and Ladurée: a story on the move

 

Last year, Roland-Garros teamed up with Ladurée for the first time. Together, they created a box of macaroons in the colors of the tournament’s iconic clay court.

 

Whether a souvenir or a simple indulgence, the box is decorated with a tennis court, in green and terra cotta colors reminiscent of the famous Parisian court. Filled with 8 macaroons in different flavors, flocked SSS with the Roland-Garros logo, it didn’t go unnoticed at the tournament, at the risk of stealing the limelight from the athletes. Proud of its success, this collaboration returns for a second consecutive year in 2023.

 

The House of Ladurée has designed a box, very similar to the previous one, which will once again mark this famous tennis tournament, so dear to the sporting world and to clay enthusiasts. Its spherical shape and the color of the macaroons are reminiscent of the famous fluorescent yellow ball.

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Apolline Prulhiere
Apolline Prulhiere is a young journalist. She has a passion for fashion and culture, and has recently discovered an interest in cars. Her playful writing is characterized by a rich lexicon and a direct and spontaneous tone. Her precise glossary eliminates uncertainty.

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