LVMH : Why did Bain join the Aura consortum ?

Founded by LVMH, the Prada Group, Cartier and the OTB Group, the Aura Blockchain Consortium has announced that it has entered into a global strategic partnership with Bain & Co. What are the reasons for this collaboration ?


Blockchain technology continues to make its way into the world of luxury. Aura Blockchain Consortium, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co, which becomes the consortium’s exclusive knowledge partner.


Aura, through its blockchain-based technology, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.



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Featured photo : © Getty Images


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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