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Founded by LVMH, the Prada Group, Cartier and the OTB Group, the Aura Blockchain Consortium has announced that it has entered into a global strategic partnership with Bain & Co. What are the reasons for this collaboration ?
Blockchain technology continues to make its way into the world of luxury. Aura Blockchain Consortium, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co, which becomes the consortium’s exclusive knowledge partner.
Aura, through its blockchain-based technology, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.
“Bain & Co has long been recognised as the leading management consultancy helping companies transform and define the future of luxury and fashion brands,” said Daniela Ott, secretary general of the Aura Blockchain Consortium. “Today, Aura is the only blockchain-based solution that covers the entire life cycle of a luxury product, from production to consumption. We share a common goal and are delighted to welcome them as a new global strategic partner.”
Over the past two decades, Bain & Co has built a reputation as a market leader in luxury management consulting. Its portfolio already includes hundreds of projects around the world for luxury brands, including the industry’s drive towards sustainability.
“As a company at the forefront of innovation and change for the luxury industry, we look forward to working hand-in-hand with the members of Aura Blockchain Consortium,” commented Federica Levato, Bain & Co partner and head of EMEA Luxuxy Practice. “This will allow us to navigate the myriad of opportunities presented by blockchain technology and help develop and execute a strategy towards this exciting new luxury frontier.”
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Founded by LVMH, the Prada Group, Cartier and the OTB Group, the Aura Blockchain Consortium has announced that it has entered into a global strategic partnership with Bain & Co. What are the reasons for this collaboration ?
Blockchain technology continues to make its way into the world of luxury. Aura Blockchain Consortium, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co, which becomes the consortium’s exclusive knowledge partner.
Aura, through its blockchain-based technology, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.
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Founded by LVMH, the Prada Group, Cartier and the OTB Group, the Aura Blockchain Consortium has announced that it has entered into a global strategic partnership with Bain & Co. What are the reasons for this collaboration ?
Blockchain technology continues to make its way into the world of luxury. Aura Blockchain Consortium, a not-for-profit organisation, is expanding its ranks with the signing of an agreement with Bain & Co, which becomes the consortium’s exclusive knowledge partner.
Aura, through its blockchain-based technology, has built a suite of solutions that covers the entire luxury lifecycle, upstream and downstream, including sourcing, tools to communicate product authentication, product sustainability, as well as the ability to offer NFTs.
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