LVMH: Thélios signs agreement to acquire Barton Perreira

Thélios, the LVMH Group’s eyewear division, has signed an agreement to acquire the American independent brand Barton Perreira, a household name in Hollywood.

 

In the closed circle of star eyewear manufacturers are Oliver Peoples (EssilorLuxottica), Linda Farrow, Cutler & Gross, Larry Sands, Thierry Lasry… and Barton Perreira.

 

On Sunday, AFP confirmed the Wall Street Journal’s rumored takeover of Barton Perreira by Thélios.

 

The deal is expected to close in the coming weeks.

 

The amount of the transaction was not disclosed, and Thélios declined to comment. Discreet luxury with a high profile.

 

Is there a James Bond effect in eyewear?

 

After Vuarnet of the Jura region at the beginning of September, Thelios, the LVMH group’s specialist eyewear entity, is now interested in Barton Perreira. The brand was co-founded in Los Angeles in 2007 by Bill Barton, former CEO of Oliver Peoples, and Patty Perreira, who headed up styling for 18 years.

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Read also > VUARNET JOINS THÉLIOS, LVMH GROUP’S EYEWEAR SUBSIDIARY

Featured Photo: © Barton Perreira

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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