LVMH has chosen to open a new Cheval Blanc hotel at the corner of Rodeo Drive and South Santa Monica in Beverly Hills. The French group led by Bernard Arnault has the ambition to make this hotel an ultra-luxury hotel for a very high-end clientele.
The French group LVMH (Louis Vuitton Moet Henessy) led by Bernard Arnault announces its new ultra-luxury hotel project. Following the takeover of the Cheval Blanc Hotels already present in Courchevel, Saint-Barthélemy, Saint-Tropez, the Maldives and soon in Paris, the group has decided to move to Beverly Hills in California.
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