The investment fund of the world’s number one luxury brand has made a minority investment in the Norwegian luggage company Db, certified B Corp. In a booming high-end travel market, it is banking on the global potential of a brand combining sustainability and Scandinavian design.
After Rimowa, Db…
The booming high-end travel market is prompting LVMH to invest in it.
But in 2016, it was the LVMH group that had bought a very majority stake (80%) in the venerable German luxury luggage brand Rimowa. The company, which was founded in 1937 and had sales of 400 million euros at the time, was thus added to its portfolio…
Scandinavian design and durability
Today, on the other hand, LVMH Luxury Ventures (LLV), the investment fund of the world’s number one luxury brand, is taking a minority stake in the young Norwegian luggage brand Db, whose DNA combines Scandinavian design and sustainability.
It is thus the first round of financing for the company founded in 2012 by entrepreneur Truls Brataas and free skier Jon Olsson, whose bags, backpacks, travel bags, tote bags and other accessories are particularly popular with “younger, design-conscious and creative consumers, driving demand for distinctive, sustainable products.”
Discover our plans Subscribe for 1€ Become an active member of the community of luxury leaders.
To continue reading this article, subscribe or log in to your account
Read also > Why is LVMH buying minority stakes in Mykita and Our Legacy?
Front page photos: © Db
