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LVMH 2021 Prize: culture and origins omnipresent in the collections of the 20 semi-finalists

LVMH 2021 Prize: culture and origins omnipresent in the collections of the 20 semi-finalists

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At the end of last month, the LVMH prize revealed the names of its 20 semi-finalists for its 2021 edition. This edition is unlike any other, since for the first time, the showroom of the Prize was put online, from 6 to 11 April, so that the public could elect the 8 candidates for the final themselves.

 

“This semi-final will be entirely digital, and we wanted it to be open to as many people as possible: for the first time, the LVMH Prize will give the public the opportunity, on the lvmhprize.com website, to discover the twenty semi-finalists and vote for the candidate of their choice,” said Delphine Arnault, Louis Vuitton’s second-in-command and talent scout at LVMH Moët Hennessy Louis Vuitton.

 

“It’s always interesting to touch the fabrics, to see the quality of the products and the creativity of the cuts. It’s not as easy to do online,” noted the executive. “Our teams have done a great job of trying to make a meeting with the designer as close as possible.”

 

“It gives them visibility, and for future editions, it will allow us to hopefully combine a physical event with this existing digital platform that we can build on in the future. It’s also great for the audience, so it will give us the best of both worlds,” said Arnault.

 

 

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This year’s collections featured an incredible diversity of culture and talent, from China, South Africa, South Korea, the United States, France, Italy, Japan, Lebanon, Nigeria and the United Kingdom, and, for the first time, Albania and Colombia – eclectic creations rooted in the designers’ own culture and identity.

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