Editor’s Note: This article first appeared in the print edition of the 2022 spring-summer issue of Luxus+ Mag. Click hereto see the full issue.
Named artistic director of Kenzo in September 2021, Nigo, whose real name is Tomoaki Nagao, is famous in the streetwear world thanks to his label A Bathing Ape (BAPE). His collections mixing Japan and street culture have been popular with the young Japanese generation, but also with American rappers like Kanye West or Pharrell Williams.
A Bathing Ape (or Bape)
After graduating from Bunka Fashion Colle- ge in 1993, Nigo founded the brand BAPE, of which he was artistic director until 2013. Focused on luxury streetwear, the brand also makes rarity its core business. In 2010 he creates the brand Human Made and joins Uniqlo as creative director of its UT collection.
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