[Luxus+ Magazine] 18, place Vendôme : trip to Coco Chanel

Editor’s Note: This article first appeared in the print edition of the 2022 spring-summer issue of Luxus+ Mag. Click hereto see the full issue.

At 18 Place Vendôme, the newly renovated Chanel Haute Joaillerie-Horlogerie flagship invites you on an extraordinary journey to the heart of the history and universe of Coco, but also of art and beauty. And this, in a dazzling setting of gold, beige, white and black harmonies, installed on the most legitimate place for jewelry and watchmaking.


The private mansion built in 1767, already occupied since 1997 by the first jewellery and watchmaking shop designed by Peter Marino, has been redesigned by the magic wand of the famous New York architect. After a year of work, the result, unveiled on 18 May, dazzles with its unrestrained use of the most refined materials, its works of art and its furniture selected or created especially for this hybrid place. For in addition to a “boutique-museum-gallery”, 18 Place Vendômealso houses the creative studios and jewellery workshops of the famous House.


© Chanel


The boutique has been redesigned on three levels and doubled in size to 1000 m2, divided into lounges to ensure privacy. It is first and foremost a living and contemporary tribute to the famous designer. She lived and worked nearby, at the Ritz Hotel and on rue Cambon. And who showed audacity by associating costume jewellery and precious stones in her only collection of high jewellery in 1932.



Click here to read the full article on Luxus Plus Magazine.


Featured photo : © Chanel


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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