Now allowed to travel more than 100km from home, the French can finally satisfy their fantasies of green spaces. The confinement will have largely awakened the attractiveness of the French regions. This is an upturn for luxury real estate, which is seeing purchases made before confinement come to an end and new projects taking shape.
While some French people can now move to their second home, others are beginning to consider buying property.
The star properties: green houses with balconies, terraces or gardens. The French prefer coastal destinations or those that are quickly accessible from Paris.
“This is not a temporary distraction but an interest never seen before, which has been confirmed by making appointments and physical visits, after the deconfinement,” says Alexander Kraft, president of the Sotheby’s International Realty France network.
In addition, the widespread use of teleworking is increasing the appeal of premium goods.
French people are migrating to the coast
Normandy and especially Deauville are among the most popular destinations for the French. Less than two hours from Paris, the calm and the sea seduce Parisians of all ages. For budgets ranging from 800,000 to 1 million euros, “Houses can be bought quickly and at the price of the mandate,” says Hadrien de Bourboulon, director of the Émile Garcin agency.
Brittany is also gaining ground. Proximity to the sea, a temperate climate and wide open spaces, the Breton countryside and its sunny summers seduce buyers with properties between 300,000 and 600,000 euros.
As for young families, they turn to the Ile de Ré and La Rochelle. “Thirty-somethings are coming onto the market, especially freelancers or employees working from home, which is new,” noted Vincent Petit, director of La Rochelle-Ile at Ré Sotheby’s International Realty. Between apartments in the historic city centre for a budget of between 500,000 and 700,000 euros and houses between 700,000 and 900,000, La Rochelle offers a wide variety of properties. As for the Ile de Ré, the demand is for houses between 1 and 1.2 million euros.
In search of sunshine
But the French are also seduced by the South of France. The villas of the Bay of Arcachon attract three types of profiles: the quinquagenarians who seek in Cap Ferret and Pyla a secondary or principal residence in the long term, retired people who focus on the search for a principal residence in Arcachon and employees in teleworking, often on the move. All this for a budget of between 1.5 and 2.5 million euros.
Provence has also been on a roll since the end of the confinement. “Demand is strong in Les Alpilles, the golden triangle of Saint-Rémy-de-Provence, Arles and Avignon,” explains Philippe Boulet, director Émile Garcin Alpilles & Avignon, Saint-Tropez. For budgets ranging from 600,000 to 1.5 million euros.
Finally, the Loire Valley, not far from Paris and which enjoys the historical profile of its castles, seduces with affordable prices, between 300,000 and 800,000 euros.
Featured photo : © Sotheby’s International Realty
What's Your Reaction?
[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…