Luxury lingerie: La Perla and Maison Lejaby risk disappearing

Italy’s La Perla is hoping to be placed under special administration on January 19, a condition for its eventual survival, while France’s Maison Lejaby was placed in receivership at the beginning of January. Here’s a look back at the downward spiral of these two emblematic luxury and premium lingerie houses.

 

The year 2024 is off to a bad start for high-end lingerie.

 

Two of the sector’s most emblematic and historic labels, France’s Maison Lejaby and Italy’s La Perla, are making headlines today with bad news. Both are faced with the problem of survival.

 

Admittedly, Lejaby’s positioning hasn’t always been premium, but it was aiming for such a niche to relaunch itself. By contrast, La Perla has always cultivated a luxurious image and production, with prices that can approach 350 euros ($379) for a bra. And unlike Lejaby, it has managed to maintain production in its country of origin, Italy, for items retailed worldwide.

 

Unpaid taxes

 

According to Bloomberg, citing local trade unions, the Italian court in Bologna has ordered the seizure of all assets, including the brand, of London-based La Perla Global Management Ltd.

 

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Read also > THE FUTURE OF LINGERIE BRAND LA PERLA HANGS BY A THREAD

Featured Photo: © La Perla/Maison Lejaby

Picture of Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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