Luxury in Russia : a subtle presence despite sanctions

On February 24, 2022, Russia invaded Ukraine. Many of the world’s major powers and corporations announced tough economic sanctions against Vladimir Putin’s country. Three years on, what has been the impact of these measures as the conflict continues ?

 

While many saw the Russian economy collapsing rapidly in the wake of sanctions imposed by Europe and the United States in response to Russia’s attack on Ukraine in early 2022, this is not the case. For the past three years, according to IMF figures, the Russian economy has continued to grow, recording an increase of 3.6% in 2023, and a forecast of 3.2% in 2024.

 

And in the luxury goods sector, some brands have found it strategically necessary to re-establish themselves in the Russian market, while others, particularly in the watch and automotive sectors, are reportedly transiting through intermediate countries to continue doing business with Moscow.

 

A step back for Dior and Boss

 



To continue reading this article, subscribe or log in to your account

Discover our plans

Subscribe for 1€

Become an active member of the community of luxury leaders.


 

Read also > Russia extends list of luxury brands imported without authorization

 

Featured photo : © Getty Images

Picture of The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.
Luxus Magazine Automne/Hiver 2024

Luxus Magazine N°9

Available now

Subscribe to our Newsletter

Sign up now to receive sneak previews of our programs and articles!

Special offer

Subscription from 1€ for the first month

Luxus Plus Newsletter