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Luxury: How to target Generation Z across cultures ?

Luxury: How to target Generation Z across cultures ?

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These young people known as Generation Z or “digital natives” are more economical, more thoughtful and more committed than Generation Y.

 

Young consumers from Generation Z do not have uniform attitudes towards luxury, which is the same all over the world.

 

They are young people born after 2000 and represent 32% of the world’s population.

 

In view of their commitments compared to the previous generation, Generation Y, the luxury sector is therefore forced to reinvent itself to meet the expectations of these consumers of tomorrow.

 

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