Luxury dominates Kantar’s ranking of the top 50 most valuable French brands
Luxury players are the most numerous to appear in the top 10 of the 2023 edition of the Kantar BrandZ ranking of the 50 most valued French brands. They also show the most dramatic changes since 2019.
And the big winner is…luxury! Once again, the sector’s major groups shine at the top of the new Kantar BrandZ 2023 ranking of the 50 most valued French brands.
As a reminder, this ranking established since 2018 by Kantar, the global data collection and analysis specialist, crosses two types of elements. A financial value, given in dollars, corresponds to how the brand contributes to the growth of its company and its market. To arrive at a final score, Kantar weights this value by the relationship of consumers with the brand: expectations, links, price elasticity, etc.
The top three
Louis Vuitton, Hermès, and Chanel make up the top three in Kantar BrandZ 2023. In addition, 14 of the 50 brands included in this highly honored table are in the luxury sector. They contribute 58% of the total value of the ranking! And they have even more weight if we consider that some brands listed in the “personal care” category or in the alcohol sector (such as Veuve Clicquot), are also part of it.
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Après plus 20 ans au Journal du Textile, dont elle a notamment assuré la rédaction en chef adjointe, diplômée d’un Master en marketing de luxe de l’ISML, Sophie Bouhier de l’Ecluse est une spécialiste de la filière mode, textile et luxe.