Luxury dominates Kantar’s ranking of the top 50 most valuable French brands

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Luxury players are the most numerous to appear in the top 10 of the 2023 edition of the Kantar BrandZ ranking of the 50 most valued French brands. They also show the most dramatic changes since 2019.

 

And the big winner is…luxury! Once again, the sector’s major groups shine at the top of the new Kantar BrandZ 2023 ranking of the 50 most valued French brands.

 

As a reminder, this ranking established since 2018 by Kantar, the global data collection and analysis specialist, crosses two types of elements.  A financial value, given in dollars, corresponds to how the brand contributes to the growth of its company and its market. To arrive at a final score, Kantar weights this value by the relationship of consumers with the brand: expectations, links, price elasticity, etc.

 

The top three

 

Louis Vuitton, Hermès, and Chanel make up the top three in Kantar BrandZ 2023. In addition, 14 of the 50 brands included in this highly honored table are in the luxury sector. They contribute 58% of the total value of the ranking!  And they have even more weight if we consider that some brands listed in the “personal care” category or in the alcohol sector (such as Veuve Clicquot), are also part of it.

 

Thus, in the Top 10, in addition to the trio already mentioned, two other “pure luxury” players stand out: Dior (8th) and Cartier (9th), to which we could add two personal care players, namely L’Oreal (4th) and Lancôme (5th).  The latter two brands have “strengthened their desirability, notably by serving the cause of women for L’Oréal and by paying tribute to China and its culture for Lancôme,” underlines Kantar.

 

In these top ten “winners,” only Orange (6th), Garnier (7th), and Carrefour (10th) belong to Mass Market.

 

+50% in two years!

 

Another piece of good news for the French luxury goods sector, which continues to show its resilience despite the uncertain economic climate: the value of this category has increased by 50% since 2021 in the Kantar BrandZ 2023 ranking, reaching $244 billion! This is the most spectacular growth in the ranking: the total value of the 50 brands in the Kantar ranking has increased by an average of 30% over the last two years to more than $424 billion.

 

Nine of the ten most dynamic companies are luxury brands in the fields of fashion, jewelry, and alcohol. “They have improved not only their financial results but also their brand equity in the minds of consumers.” And “French luxury brands can count on their strong relationship with their consumers to strengthen their loyalty and justify ever higher prices,” underlines Kantar.

 

Louis Vuitton still champion

 

The most spectacular increase (+72% since 2021 to more than $102 billion) is that of Louis Vuitton, the flagship House of the Lvmh group, which continues to monopolize the top spot since the start of the ranking.

 

A performance that Kantar analyzes as the result of “constant attention to its brand equity” with investments “in activities that continually define the creative agenda – such as unique fashion shows in major cities,” cultivating “a wide range of celebrity ambassadors,” “collaborating with cultural icons” and relentlessly “promoting” its “hero” sustainable products.

 

Another remarkable development is that of Hermès (+48% to $57.5 billion), which has taken second place from Chanel, which did not lose out with a +30% rise to $57.1 billion, is now in third place.

 

Ranked 8th, Dior has also seen its valuation appreciate further (+47% to $8.7 billion).  But not as much as Celine (n°30; +69%) and Van Cleef and Arpels (n°37; +62%), which have more than doubled their values.

 

Read also > BrandZ Kantar: Louis Vuitton makes it into the Top 10 most valuable brands in the world

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Luxury players are the most numerous to appear in the top 10 of the 2023 edition of the Kantar BrandZ ranking of the 50 most valued French brands. They also show the most dramatic changes since 2019.

 

And the big winner is…luxury! Once again, the sector’s major groups shine at the top of the new Kantar BrandZ 2023 ranking of the 50 most valued French brands.

 

As a reminder, this ranking established since 2018 by Kantar, the global data collection and analysis specialist, crosses two types of elements.  A financial value, given in dollars, corresponds to how the brand contributes to the growth of its company and its market. To arrive at a final score, Kantar weights this value by the relationship of consumers with the brand: expectations, links, price elasticity, etc.

 

The top three

 

Louis Vuitton, Hermès, and Chanel make up the top three in Kantar BrandZ 2023. In addition, 14 of the 50 brands included in this highly honored table are in the luxury sector. They contribute 58% of the total value of the ranking!  And they have even more weight if we consider that some brands listed in the “personal care” category or in the alcohol sector (such as Veuve Clicquot), are also part of it.

 

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Luxury players are the most numerous to appear in the top 10 of the 2023 edition of the Kantar BrandZ ranking of the 50 most valued French brands. They also show the most dramatic changes since 2019.

 

And the big winner is…luxury! Once again, the sector’s major groups shine at the top of the new Kantar BrandZ 2023 ranking of the 50 most valued French brands.

 

As a reminder, this ranking established since 2018 by Kantar, the global data collection and analysis specialist, crosses two types of elements.  A financial value, given in dollars, corresponds to how the brand contributes to the growth of its company and its market. To arrive at a final score, Kantar weights this value by the relationship of consumers with the brand: expectations, links, price elasticity, etc.

 

The top three

 

Louis Vuitton, Hermès, and Chanel make up the top three in Kantar BrandZ 2023. In addition, 14 of the 50 brands included in this highly honored table are in the luxury sector. They contribute 58% of the total value of the ranking!  And they have even more weight if we consider that some brands listed in the “personal care” category or in the alcohol sector (such as Veuve Clicquot), are also part of it.

 

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Sophie Michentef
Sophie Michentef
Sophie Michentef has worked for more than 30 years in the professional press. For fifteen years, she managed the French and international editorial staff of the Journal du Textile. She now puts her press, textile, fashion, and luxury expertise at the service of newspapers, professional organizations, and companies.

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