Lucid: Tesla’s direct competitor opens a new dealership in Switzerland

Lucid, the Californian car manufacturer and direct competitor of Tesla, has opened a new dealership in Switzerland.

“We aim to create sustainable, uncompromising mobility in cars that are intuitive, liberating and designed for all the ways people get around“: Lucid or the new car that thinks, consumes and starts “green”.

Results: Tapestry pleasantly surprises, Capri disappoints

The American company has just opened its first point of sale in Switzerland, located in Geneva, the city of a thousand possibilities. This is their second store in Europe, after the one in Munich, Germany, opened last May.

“The opening in Geneva was a natural consequence of the response from the Zurich audience,” said Zak Edson, vice president of sales at Lucid. “After that evening, we saw an increasing number of bookings in Switzerland.”

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