Louis Vuitton Men FW 2024 Show: Pharrell Williams among the Cowboys

The Louis Vuitton fashion show by Pharrell Williams transported spectators to the Wild West for the inauguration of the Men’s Fashion Week on January 16th. The artistic director delivered surprises one after another, paying homage to American culture.


Pharrell Williams once again aimed high for his third fashion show. On Tuesday, January 16, the artistic director of Louis Vuitton thus inaugurated the Men’s Fashion Week by transporting the audience to the Wild West. The western-themed wardrobe was presented in the Jardin d’Acclimatation behind the Louis Vuitton Foundation and in front of giant screens evoking the Rocky Mountains.


Six months after his success at the Pont Neuf, Pharrell Williams once again made a strong impression. Drawing inspiration from his own roots, this Virginia native, fifty years earlier, simply titled the Fall-Winter 2024-2025 collection “Paris Virginia“. To announce the theme of the show, Louis Vuitton called upon Ron Husband, the famous Disney animator, for a video illustration.




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Cascade of Collaborations


Pharrell Williams is also known for his talents as a singer with hit songs like “Happy” and “Freedom”. He took advantage of the fashion show to premiere his next song in collaboration with Miley Cyrus, titled “Doctor”. At the end of the show, Native Voices of Resistance, a Native American group, took to the stage to accompany the artistic director. He continued with a performance in collaboration with the British rock band, Mumford & Sons.


The decor and soundtrack were designed with artists from Native American tribes belonging to the Sioux family, notably the creative director Dee Jay Two Bears.


Timberland also figures among the partners: by outfitting the models with its boots, it brought its expertise in leather goods to Pharrell Williams’ creations.


Timeless Journey


Through this show, Pharrell Williams managed to lend his talent to Louis Vuitton in offering outfits that balance modernity and tradition, staying true to the “spirit of timeless travel” of the luxury House. During the show, four models walked holding imposing trunks, recalling the history of Louis Vuitton at its inception in the 19th century as a trunk maker.


Pixelated Trunk ©Louis Vuitton


The cow-colored trunk was particularly interesting because it introduced pixels into the pattern, as if to symbolize a blend of modernity and times past. This hybridization was also found in the outfits, between sheriff, streetwear, and businessman, adopting the concept of workwear, the founding intention of the cowboy style.


©Louis Vuitton



Featured photo : ©Stephane Cardinale

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The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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