Louis Vuitton launches new wireless headphones

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The brand is strengthening its exceptional audio offering with third-generation wireless headphones developed in partnership with Master & Dynamic, a New York-based manufacturer of high-end audio equipment.

 

Already in 2019 and 2020, Louis Vuitton, Lvmh’s flagship brand, was “listening to the market” with an original diversification: the launch of its first wireless headphones, thanks to its partnership with Master & Dynamic, a New York manufacturer of high-end audio equipment.

 

Today, the first international luxury brand offers its third-generation wireless headphones, called Louis Vuitton Horizon Light Up. A model in line with the spirit of the House, which makes no concession between design aesthetics and sound quality.

 

This high-quality, compact design object will likely delight the most demanding music lovers and fashion enthusiasts.

 

Louis Vuitton Horizon Light Up incorporates the codes of the luxury trunk maker, such as its monogram motif, which is very distinctive while referring to the world of travel. All these elements are perfectly in tune with the uses and desires for personalization that drive today’s young urban nomads.

 

This foray into sound was first born out of a Louis Vuitton tie-up forged in 2019 with Master & Dynamic. Founded in 2014, Master & Dynamic specializes in designing headphones with crystal clear sound and noble materials (like Alcantara leather). This philosophy has notably proven itself in the automotive industry with partnerships forged with the Lamborghini and, more recently, Mercedes manufacturers but also in gaming with the MG20 headset (2021).

 

The Vuitton Aesthetic, with immersive sound

 

On the strength of its previous collaborations with this specialist in luxury high-fidelity audio, Louis Vuitton once again wanted to create the most desirable headphones on the market.

 

This dream materializes in lightweight aluminum headphones, available in five colors, including two limited editions (festive red and yellow gold), and launched for the Chinese New Year. In the permanent collections, the range is based on a timeless matte black, an energetic blue violet, and a powder pink. A floral pattern is topped with a layer of polished sapphire, visible on one side of the earpiece. The other side is adorned with the house’s signature monogram.

 

© Louis Vuitton

 

The charging case, adorned with Louis Vuitton’s Connected Monogram motif and illuminated by LED backlighting, also provides storage for the earphones. Elegant and slightly curved, the case follows the iconic design of the Tambour watch.

 

Beyond the beautiful kaleidoscope of gradient colors that comes to life before the user’s eyes, the case indicates the battery level, both the case and of the headphones. And for the latter, there is something to see in the sense that the brand proposes an autonomy of 28 hours. A more compact travel case, which can be suspended from a belt or bag loop, completes this set for the demanding audiophile.

 

At the cutting edge of technology, the Horizon Light Up has some very useful features for any urban traveler, whether it’s for listening to music or making phone calls, such as active noise cancellation, built-in microphones that eliminate background noise, or multi-point Bluetooth. On the right earpiece, a multi-function button also allows you to pause, skip tracks or answer calls.

 

Available for €1450 ($1600), this earphone is compatible with the LV Connect application that allows remote control of the device as well as exclusive features such as the “Ping my earphones” function.

 

 

A growing market

 

Horizon Light Up is a new addition to the brand’s range of exceptional audio accessories and connected objects, which already includes a portable speaker that looks like a spinning top and smartwatches.

 

In addition to the House’s desire to emphasize a more technological and less traditional identity, this launch coincides with a high-fidelity audio market that has been growing rapidly since the pandemic. According to a comprehensive Market Research Future (MRFR) report, the wireless headphone market will exceed $32.24 billion with a CAGR of 36.1% by 2030.

 

 

Read also > BrandZ Kantar: Louis Vuitton makes it into the Top 10 most valuable brands in the world

Featured photo : © Louis Vuitton[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]

The brand is strengthening its exceptional audio offering with third-generation wireless headphones developed in partnership with Master & Dynamic, a New York-based manufacturer of high-end audio equipment.

 

Already in 2019 and 2020, Louis Vuitton, Lvmh’s flagship brand, was “listening to the market” with an original diversification: the launch of its first wireless headphones, thanks to its partnership with Master & Dynamic, a New York manufacturer of high-end audio equipment.

 

Today, the first international luxury brand offers its third-generation wireless headphones, called Louis Vuitton Horizon Light Up. A model in line with the spirit of the House, which makes no concession between design aesthetics and sound quality.

 

This high-quality, compact design object will likely delight the most demanding music lovers and fashion enthusiasts.

 

Louis Vuitton Horizon Light Up incorporates the codes of the luxury trunk maker, such as its monogram motif, which is very distinctive while referring to the world of travel. All these elements are perfectly in tune with the uses and desires for personalization that drive today’s young urban nomads.

 

This foray into sound was first born out of a Louis Vuitton tie-up forged in 2019 with Master & Dynamic. Founded in 2014, Master & Dynamic specializes in designing headphones with crystal clear sound and noble materials (like Alcantara leather).

 

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The brand is strengthening its exceptional audio offering with third-generation wireless headphones developed in partnership with Master & Dynamic, a New York-based manufacturer of high-end audio equipment.

 

Already in 2019 and 2020, Louis Vuitton, Lvmh’s flagship brand, was “listening to the market” with an original diversification: the launch of its first wireless headphones, thanks to its partnership with Master & Dynamic, a New York manufacturer of high-end audio equipment.

 

Today, the first international luxury brand offers its third-generation wireless headphones, called Louis Vuitton Horizon Light Up. A model in line with the spirit of the House, which makes no concession between design aesthetics and sound quality.

 

This high-quality, compact design object will likely delight the most demanding music lovers and fashion enthusiasts.

 

Louis Vuitton Horizon Light Up incorporates the codes of the luxury trunk maker, such as its monogram motif, which is very distinctive while referring to the world of travel. All these elements are perfectly in tune with the uses and desires for personalization that drive today’s young urban nomads.

 

This foray into sound was first born out of a Louis Vuitton tie-up forged in 2019 with Master & Dynamic. Founded in 2014, Master & Dynamic specializes in designing headphones with crystal clear sound and noble materials (like Alcantara leather).

 

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 9 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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