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Louis Vuitton launches a new prize to encourage independent watchmakers

Louis Vuitton launches a new prize to encourage independent watchmakers

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With the Louis Vuitton Watch Prize for Independent Creatives, Louis Vuitton is launching an innovative new prize to reward independence in the watchmaking industry.

 

The work of independent watchmakers is sometimes overshadowed by that of the major luxury brands, which have an international reputation. But Louis Vuitton has decided to reverse the trend and honor the work of small watchmakers.

 

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The brand with the LV monogram is well aware of the value of independence in this sector. It has a Geneva-based manufacture that operates as an independent workshop, with 20 master watchmakers at its helm, called the Fabrique du Temps.

 

And it’s partly because its Fabrique du Temps knows all the codes that Louis Vuitton launched a special prize last Friday that rewards independence in watchmaking design.

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Featured photo : © Louis Vuitton

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