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L’Oréal is launching new plastic cosmetic bottles made from enzymatic recycling by the organic company Carbios.
The number one cosmetics brand L’Oréal unveils a new range of plastic packaging recycled with Carbios‘ enzymatic technology. Presented as a world first, this new packaging is not the first, but its technology raises several opportunities.
Indeed, Carbios‘ enzymatic technology could, in the long term, make it possible to develop products from fully recycled materials. Previously, the recycling of polyethylene terephthalate (PET) plastic waste was problematic and these materials could not be fully recycled.
Prior to the development of this innovation, only “clear plastic [could] be recycled in a closed loop, with a loss of quality at each cycle, leading to difficulty in obtaining new products from 100% recycled PET,” Carbios Group explains.
“Our innovation allows for infinite recycling of all types of PET waste as well as the production of 100% recycled and 100% recyclable PET products, without loss of quality,” it adds. This is how L’Oréal is introducing its brand new cosmetic bottle derived from Carbios‘ enzymatic technology, which is scheduled for release in 2025.
“We have been working with Carbios since 2017 to develop this first bottle based on enzymatically recycled PET, an alternative technology to mechanical recycling. Today, we are pleased to announce its feasibility in the pilot phase and are delighted to be able to create, with our partners, the packaging of the future,” details Jacques Playe, L’Oréal’s Director of Packaging and Development.
For several years, L’Oréal has been focusing on more planet-friendly production. Already in 2017, the number one cosmetics brand founded a consortium with Carbios, and then in June 2019, L’Oréal strengthened Carbios‘ capital. This technology is also carried out with Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe.
Thus, the dermatological skincare brand Biotherm should be the first to benefit from these new bottles. In addition, these new sample bottles could soon allow beverage brands Perrier, Pepsi Max and Orangina to redesign their packaging in a more responsible way.
“This is a promising innovation for the future, which illustrates our commitment to bringing to market packaging that is more respectful of the planet, and which is part of a circularity approach that has been in place for more than 15 years,” adds Jacques Playe.
This innovation is in line with the French cosmetics brand’s ecological project, “L’Oréal for the Future“. L’Oréal is thus well on its way to reach its objectives, which include 100% of packaging made of recycled or biosourced plastic by 2030.
Read also > L’ORÉAL PASSES THE 200 BILLION EURO IN MARKET CAPITALISATION
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L’Oréal is launching new plastic cosmetic bottles made from enzymatic recycling by the organic company Carbios.
The number one cosmetics brand L’Oréal unveils a new range of plastic packaging recycled with Carbios‘ enzymatic technology. Presented as a world first, this new packaging is not the first, but its technology raises several opportunities.
Indeed, Carbios‘ enzymatic technology could, in the long term, make it possible to develop products from fully recycled materials. Previously, the recycling of polyethylene terephthalate (PET) plastic waste was problematic and these materials could not be fully recycled.
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L’Oréal is launching new plastic cosmetic bottles made from enzymatic recycling by the organic company Carbios.
The number one cosmetics brand L’Oréal unveils a new range of plastic packaging recycled with Carbios‘ enzymatic technology. Presented as a world first, this new packaging is not the first, but its technology raises several opportunities.
Indeed, Carbios‘ enzymatic technology could, in the long term, make it possible to develop products from fully recycled materials. Previously, the recycling of polyethylene terephthalate (PET) plastic waste was problematic and these materials could not be fully recycled.
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