L’Oréal unveils two revolutionary new beauty technologies

At the Consumer Electronics Show 2023 in Las Vegas, the largest technology show in the world, the French group L’Oréal unveiled two new beauty technologies that meet the needs of their customers.


HAPTA is the first technological advance presented by the French group at the Consumer Eletronic Show (Ces). It is the first high-precision applicator, created to meet the needs of people with reduced mobility in the arm or hand. The second innovation, called L’Oréal Brow Magic, is the first intelligent applicator that allows personalized eyebrow makeup through a screen.


HAPTA is a combination of intelligent movements through customizable accessories. These allow for an amplitude of movement, which makes it easier for people to handle packages that are sometimes difficult to open and allows for precise and simplified application of the product. Thanks to this novelty, users will be more autonomous in their beauty gestures.



L’Oréal Brow Magic was developed in partnership with the technology company Prinker, which specializes in temporary tattoos. This innovation makes it possible to obtain a professional quality result from home. Thanks to a printing technology of 3,000 drops per centimeter, it is the first electronic eyebrow makeup applicator that allows to obtain the desired shape.


Using augmented reality technology from Modiface, the company’s first proprietary virtual makeup fitting, L’Oréal Brow Magic scans the user’s face and makes recommendations based on the desired shape and style.



Read also >Kering, l’Oréal and EssilorLuxottica: strong performances in the third quarter


Featured photo : © Press


The editorial team
The editorial team
Thanks to its extensive knowledge of these sectors, the Luxus + editorial team deciphers for its readers the main economic and technological stakes in fashion, watchmaking, jewelry, gastronomy, perfumes and cosmetics, hotels, and prestigious real estate.

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