L’Oréal unveils two revolutionary new beauty technologies

At the Consumer Electronics Show 2023 in Las Vegas, the largest technology show in the world, the French group L’Oréal unveiled two new beauty technologies that meet the needs of their customers.

HAPTA is the first technological advance presented by the French group at the Consumer Eletronic Show (Ces). It is the first high-precision applicator, created to meet the needs of people with reduced mobility in the arm or hand. The second innovation, called L’Oréal Brow Magic, is the first intelligent applicator that allows personalized eyebrow makeup through a screen.

HAPTA is a combination of intelligent movements through customizable accessories. These allow for an amplitude of movement, which makes it easier for people to handle packages that are sometimes difficult to open and allows for precise and simplified application of the product. Thanks to this novelty, users will be more autonomous in their beauty gestures.

L’Oréal Brow Magic was developed in partnership with the technology company Prinker, which specializes in temporary tattoos. This innovation makes it possible to obtain a professional quality result from home. Thanks to a printing technology of 3,000 drops per centimeter, it is the first electronic eyebrow makeup applicator that allows to obtain the desired shape.

Using augmented reality technology from Modiface, the company’s first proprietary virtual makeup fitting, L’Oréal Brow Magic scans the user’s face and makes recommendations based on the desired shape and style.

What's Your Reaction?

Excited

Happy

In Love

Not Sure

Silly

LUXUS +

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…