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L’Oréal launches unique neurotechnology tool to help consumers choose fragrances

L’Oréal launches unique neurotechnology tool to help consumers choose fragrances

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French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.

 

This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.

 

We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .

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Featured photo : © Yves Saint Laurent Beautys

French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.

 

This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.

 

We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .

 

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This article is reserved for subscribers.

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Featured photo : © Yves Saint Laurent Beauty

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