L’Oréal launches unique neurotechnology tool to help consumers choose fragrances 


French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.
This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.
“We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .
[…]
This article is reserved for subscribers.
Subscribe now !
Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
Featured photo : © Yves Saint Laurent Beautys
French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.
This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.
“We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .
[…][/vc_column_text]
This article is reserved for subscribers.
Subscribe now !
Get unlimited access to all articles and live a new reading experience, preview contents, exclusive newsletters…
Already have an account ? Please log in.
Featured photo : © Yves Saint Laurent Beauty
What's Your Reaction?

[EN] CLAIRE DOMERGUE, A SPECIALIST IN COMMUNICATION IN THE LUXURY SECTOR, HAS SURROUNDED HERSELF WITH EXPERTS TO CREATE THE FIRST MEDIA DEDICATED TO THE ECONOMIC NEWS OF LUXURY AND FASHION. THE LATTER DRAWS THE ATTENTION OF ITS READERS TO ALL THE MAJOR PLAYERS IN THESE SECTORS WHO SHARE THEIR EXPERIENCES, VISIONS AND KNOW-HOW. MORE THAN A SPECIALIZED WEBZINE, LUXUS PLUS IS A MULTI-SECTOR INFORMATION SYSTEM, WHICH HAS BECOME THE REFERENCE MONITORING TOOL FOR LUXURY AND FASHION PROFESSIONALS. OUR NEWSLETTERS CONTRIBUTE TO MAKE OUR READERS AWARE OF THE CHANGES AFFECTING THE LUXURY INDUSTRIES. THANKS TO AN INCREASED WATCH AND AN EXCELLENT KNOWLEDGE OF THE SECTOR, WE ARE INTERESTED IN THE MAIN ECONOMIC AND TECHNOLOGICAL STAKES OF FASHION, FINE WATCHMAKING, JEWELRY, GASTRONOMY, COSMETICS, PERFUMES, HOTELS, PRESTIGIOUS REAL ESTATE...********[FR] Claire Domergue, spécialiste de la communication dans le secteur du luxe, s’est entourée d’experts pour créer le premier média consacré à l’actualité économique du Luxe et de la mode. Ce dernier attire tout particulièrement l’attention de ses lecteurs sur l’ensemble des acteurs majeurs de ces secteurs qui y partagent leurs expériences, visions et savoir-faire. Plus qu’un webzine spécialisé, Luxus Plus est un système d’information multi-sectoriel, devenu l’outil de veille de référence pour les professionnels du luxe et de la mode. Nos newsletters de veille contribuent en effet à sensibiliser nos lecteurs aux mutations qui touchent les industries du luxe. Grâce à une veille accrue et à une excellente connaissance du secteur, nous nous intéressons aux principaux enjeux économiques et technologiques de la mode, la haute horlogerie, la joaillerie, la gastronomie, des cosmétiques, parfums, de l’hôtellerie, l’immobilier de prestige…