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French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.
This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.
“We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .
Using a multi-sensor headset based on EEG (electroencephalogram) technology, this unique experience will link neurological responses to fragrance preferences. The headset will use algorithms to interpret the EEG while consumers explore different scent families.
Through a survey and several tests conducted on its customers, the world’s leading beauty and fragrance company revealed that more than three quarters (77%) of consumers want to own a fragrance that makes them feel good and that more than half of consumers aged 12-34 say they choose a fragrance based on their mood. This experiment will therefore be used to analyse behaviour, preferences, stress and attention in a real-life context to highlight which scents best match their emotions.
“Together with L’Oréal, we hope this partnership will offer unique insights into how consumers feel about fragrances and the emotions that scents trigger in them in an objective way. We are simplifying the decision-making process by linking emotion and scent through technology in a way that no one has ever done before. Based on science and the power of data, this technology revolution will help consumers decipher which scents are best suited to their needs,” said Tan Le, Managing Director of the company.
The new device will be rolled out gradually throughout the year in several Yves Saint Laurent flagships around the world and will continue to be installed during 2023.
“There are hundreds of thousands of scents, and we know that it can be difficult for consumers to explore this vast number of options and choose the right fragrance for them. With this immersive system, we have been able to match 95% of users with the right fragrance, personalized to their expectations and desires, a much higher result than without this technology. This is a huge first step in this category. Once we know which scents bring joy, energy, or other emotions, we can go even further in personalizing fragrances – the potential is endless,” says Stephan Bezy, International Managing Director of Yves Saint Laurent Beauté.
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Featured Photo : © Yves Saint Laurent Beauty[/vc_column_text][/vc_column][/vc_row][vc_row njt-role=”not-logged-in”][vc_column][vc_column_text]
French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.
This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.
“We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .
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[/vc_cta][vc_column_text]Featured photo : © Yves Saint Laurent Beautys[/vc_column_text][/vc_column][/vc_row]
French cosmetics group L’Oréal announced a partnership with the world leader in neurotechnology, EMOTIV, about the launch of a new tool dedicated to helping consumers make their fragrance choices.
This announcement was made in the context of World Perfume Day and with the aim of helping consumers to personalise their fragrances.
“We are constantly developing innovative, personalised experiences for our consumers,” says Guive Balooch, Director of L’Oréal’s Tech Incubator. “The intersection of neurotechnology, artificial intelligence and science offers exciting opportunities. Fragrance selection is a very complex science. This partnership promises innovation for the entire beauty industry, as it is truly the first time that consumers will have access to a cutting-edge experience at the point of sale that uses neuroscience to provide them with precise and personalised fragrance advice” .
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[/vc_cta][vc_column_text]Featured photo : © Yves Saint Laurent Beauty[/vc_column_text][/vc_column][/vc_row]
