After acquiring a stake in Jacquemus and Amouage, the world’s number one beauty company has carried out its third external growth operation of the year, with a stake in the Korean company BORNTOSTANDOUT. Prior to this, it had acquired two beauty start-ups from the land of the Morning Calm.
After K-Beauty, “K-Perfumery”…
After acquiring the make-up brand 3CE from the Land of the Morning Calm in 2018, and its compatriot Dr.G, which specializes in skin care, last December, L’Oréal confirms its interest in Korean start-ups in its sector.
The world’s number one in beauty has just participated, but this time via BOLD, its corporate venture capital fund, in the Series A roundtable led by Touch Capital, an American venture capital fund specializing in consumer goods, for the benefit of the Korean luxury perfume house BORNTOSTANDOUT.
Unique approach
Founded in 2022 by Jun Lim, a former financial analyst specializing in the cosmetics sector and a perfume enthusiast, BORNTOSTANDOUT stands out for its “unique creative approach and artistic positioning”. In other words, the exploration of “bold, provocative and unconventional olfactory territories, as evidenced by the recent launch of the Extrait Extrême collection, with an exceptional concentration of 60% perfume oils,” the partners say in a press release.
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Read also > How L’Oréal is strengthening its acquisition of interests in the perfume industry
Featured photos: © BornToStandOut
