Longchamp opens its vintage-style pop-up café in Paris

The affordable French fashion and luxury accessories brand is setting up its Café Longchamp in Paris from June 6 to September 2, 2025. A true tribute to craftsmanship and contemporary design, the establishment at 45 rue Vieille du Temple promises a menu of sweet and savory treats in keeping with the brand’s identity.

 

Foodies and Instagrammers will be in heaven. Parisian fashion house Longchamp is opening a pop-up café for the summer in the Marais district of Paris, at 45 Rue Vieille du Temple.

 

A warm and authentic setting

 

The front and vintage sign of Café Longchamp are reminiscent of the old bakeries and other traditional shops that are emblematic of the City of Light.

 

As Hector Cassegrain, Longchamp’s managing director for France, points out, the setting is intended to be “warm, authentic and, above all, very Parisian”, adding on LinkedIn that “it reflects our image perfectly and is ready to welcome you”.

 

Longchamp Café 2
© Longchamp

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Read also > Prada opens Asia’s first independent café-restaurant with director Wong Kar Wai

 

Featured photo: © Longchamp

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Victor Gosselin
Victor Gosselin is a journalist specializing in luxury, HR, tech, retail, and editorial consulting. A graduate of EIML Paris, he has been working in the luxury industry for 13 years. Fond of fashion, Asia, history, and long format, this ex-Welcome To The Jungle and Time To Disrupt likes to analyze the news from a sociological and cultural angle.

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