[Luxus+ Magazine] Le Bon Marché celebrates its 170th anniversary in style

From August 27th to October 16th, Le Bon Marché Rive Gauche celebrates its 170th anniversary and unveils surprises and animations not to be missed!


In 1852, Aristide Boucicaut, the son of hatters who moved to Paris to become a calico, quickly realized that there was a place for a new type of business. With his wife Marguerite, he transformed a simple shop into a Parisian “department store” with a wide range of products and where you could stroll around as you pleased. The Bon Marché Rive Gauche was born. Innovations multiplied: fixed prices, reduced margins, home delivery, white month, sales, private concerts, library corner… All over the world, people were inspired by this commercial model invented by this pioneering couple. 


© Le Bon Marché Rive Gauche



Click here to read the full article on Luxus Plus Magazine.


Featured photo: © Le Bon Marché Rive Gauche


Hélène Cougot
Hélène Cougot
Passionate about art and fashion, Hélène went to a fashion design school: the Atelier Chardon-Savard. She then completed her training with an MBA in Marketing at ISG. She has written for the magazine Do it in Paris and specializes in writing articles about luxury, art and fashion for Luxus +.

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